Tools.
Free calculators and estimators I built for performance marketers. Rough numbers — use them to size a problem, not to report exact figures.
Google Ads Waste Calculator
Tool · Google Ads
Estimates monthly wasted spend from irrelevant search clicks and unqualified leads. Inputs: monthly spend, conversion rate, CPC, irrelevant search %, lead-to-sale rate.
Lead Generation Profit Calculator
Tool · Lead gen
Goes all the way from ad spend to profit. Inputs: spend, CPC, conversion rate, qualification rate, close rate, deal value, gross margin. Shows revenue, ROAS, ROI, break-even CPC, funnel breakdown, unit economics, and which lever moves the needle most.
More tools coming. If there is a calculator you want built, email hi@trilochanbhalla.com.